Students are one of the individuals who pay attention to online shop and online shop turn out to be favourite place of pupil in purchasing. The orientation of this research is on pupil consumptive behavior in online shop at University of Muhammadiyah Malang. The analysis method used is qualitative approach and analysis sort is descriptive. Data collection methods used remark, interview and documentation. The theory used on this research is the idea of shopper society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the general public makes use of the symbolic worth and mark worth known as hyper-reality.
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