Red Carpet Attire, Fashion Developments & Superstar Type
Naver Z is taking this a step additional by combining AR, facial recognition, and 3D know-how so users of its social app Zepeto can create 3D avatars modeled after themselves. With more than 300M users since launch — made up principally of millennials and Gen Z — Zepeto has attracted main manufacturers like Ralph Lauren, Dior, and Gucci, which have all launched virtual Fashion News collections on the platform. Up-and-coming brands in the fashion house are making moves to align with this shift in consumer sensitivities. Sustainable activewear brand Girlfriend Collective emphasizes transparency and sells objects like leggings made from …