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According to Retail Edge information, diamond jewelry set in treasured metals has been the most profitable product category, followed carefully by non-gemstone set jewellery – a discovering which was echoed by the three buying teams. “Jewellers must have educated folks, which maybe was not the case up to now. Too many instances I have entered a jewelry store and seen salespeople who were promoting, perhaps, shirt or fragrance the week earlier than,” he says.

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Many folks will let you know that probably the most desirable diamonds are color-less or near-colorless. …