All people in the world are certainly no stranger to merchandise. The reason is because these items are often used as knick-knacks at various events, events, or special events and are distributed free of charge to visitors. For that reason why not a few people are happy and interested in getting it.
Check product stock
After checking the products to be displayed and arranging the layout, a merchandiser must also check the product stock regularly. Merchandisers can see and determine which products need more stock and which products should be reduced. This is certainly necessary so that there is no stock outage or stock accumulation in a store, kiosk, or supermarket.
Analyze market trends for products
The next responsibility of a merchandiser is to analyze market trends for the products being sold. In other words, merchandisers must find out what products are in high demand and are being purchased by customers. By knowing this, merchandisers can determine which products need more attention to be placed in locations that are easily accessible to customers.
Execute the promotion strategy
The last responsibility of a merchandiser is to carry out a promotional strategy that has been designed by the sales team or other teams that work with him. The promotions in question, such as 50% discount, buy 1 get 1 free, cashback, lucky draw, etc.
Thus, a merchandiser also needs the following skills to support his work:
- Understand product displays
- Have high accuracy
- Have high creativity
- Have the ability to analyze data and trends
- Can communicate with various parties
That’s an explanation of merchandising. It can be concluded that merchandise is one of the popular media used to support promotional activities, introduce and increase brand awareness, and become a separate source of income if sold to consumers. Currently business in beverage stuff, it more and more types of merchandise by coffee shop merchandise and samples can be found on the market.
Many people understand merchandise as gifts and premium that are given away for free at certain events. There are many types of items that can be used as gifts, and can be adjusted to maximize the promotion strategy of a brand or business. In addition, business people can also more easily adjust the types of goods to be used as merchandise with a budget, without reducing the marketing benefits.